Parle-G Biscuit has been India’s number one FMCG brand for over 10 years. Kantar India, in its annual Brand Footprint Report, mentioned that for the last 10 years, the iconic biscuit brand ‘Parle-G’ has remained India’s number one FMCG brand. According to this report by Kantar India, Parle-G has been the most chosen brand among the Fastest Growing Consumer Products (FMCG) in India in the year 2021. Parle-G has achieved 14 per cent growth in consumer reach points in 2021 as compared to 2020. On the basis of Consumer Reach Point (CRP) of Kantar, it has named as the most selected FMCG brand in 2021.
Key Points:
- Parle-G followed by Amul, Britannia Plus, Clinic Plus and Tata Consumer Products brands in Kantar India’s annual brand footprint report.
- Parle-G continues to top for the 10th year with a consumer reach point score of 6531 million.
- Kantar has been releasing footprint rankings for the last 10 years.
- Amul’s CRP has increased by 9 percent and Britannia’s CRP has increased by 14 percent.
- In this list, packaged food brand Haldiram has made its place at number 24.
History of Parle-G:
Parle-G Biscuit is manufactured in India by Parle Products. In the year 1929, businessman Mohanlal Dayal started this company by buying a closed old factory in Vile Parle area of Mumbai. The company first started producing biscuits named Parle-Gluco in 1938. Thus, the history of Parle-G is 82 years old. A 2011 Nielsen survey named Parle-G as the best-selling brand of biscuits in the world.
Till the year 1980s, Parle-G was called ‘Parle Gluco’ biscuit. It was later renamed as Parle-G with the brand slogan also saying “G for Genius”. In the year 2013, Parle-G became the first FMCG brand in India to cross the ₹5,000 crore mark in retail sales.
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